Derek McIntyre

Background

About Derek McIntyre

A summary of my skillset can be summed up in one word. Innovation. Throughout my career, I have been able to build innovative digital strategies with tier-one brands, CPG brands, eCommerce platforms, B2B Portfolios, and SAAS conglomerates driving growth across each, allowing those brands to connect with specific audiences through hyper-targeted AI-based approaches. My expertise is in digital analytics, Digital Media Technology, Programmatic people-based data, CPG Retail Media Network Analytics, eCommerce Strategy frameworks, B2B Firmographics-based analytics, and Ad operations. The move away from cookie-based modeling fragmented audiences, and the need to balance safe/compliant targeting are some of the leading challenges for today’s B2B marketers. Business decision-makers are an increasingly savvy group in which awareness-based alone will not convert the way they used to. I sit at the intersection of content syndication, digital media Martech, and people-based omnichannel targeting and it is where I have seen the greatest success in my career. Overall, I am a dynamic leader who can form strong relationships with Many types of brands and especially emerging Retail Media Networks. My goal is always to drive value and bring a passion for problem-solving Media Space. Core Strengths : Responsibility | Futuristic | Maximizer | Relator | Learner Additional areas of expertise include: • B2B Demand Growth / Lead Generation • Martech Implementation/ Planning for Retail Media Networks • ABM Based modeling, and Targeting • Programmatic Campaign Buying/Planning • PPC Buying /Strategy • Web Analytics Strategy /Reporting within Domo, Google Data Studio, Power BI, and Tableau • Revenue / Budget Forecasting • Audience segmentation, Salesforce CRM, and CRM automation systems (Salesforce/ Marketo) • Paid Social Planning / Strategy • SEO expertise on-page and off-page • Ad operations through Campaign Manager 360/ Google Audience Hub/ Sizmek • Digital Analytics: Adobe Omniture, Google Analytics certified • DSP/ CDP /DMP/ Data Lake implementation and Optimization • Programmatic Audience Buying in the display, mobile, Video, Live TV and VOD • Organic Social and Content marketing systems • Social Strategy and build-out, with content marketing channels