Derek Torng
Senior Manager of Commercial Innovation & Artist Channel Strategy at Universal Music Group
Based in Los Angeles, United States
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Seniority
Manager
Department
Other
Location
Los Angeles
Industry
Entertainment Providers
Company size
19K
Contact information
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d•••••••@universalmusic.com
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Background
About Derek Torng
As a Senior Manager of Commercial Content & Artist Channel Strategy at Universal Music Group, I leverage my skills in e-commerce, social media, and audience analysis to create and execute innovative digital products and strategies for global artists. In my current role, I spearhead social strategy on YouTube, TikTok, Discord, and Roblox, focusing on audience growth and retention, content monetization, and UGC strategies. I also develop and manage end-to-end e-commerce strategy and new digital products, such as digital wearables, avatars, emotes, and collectibles. I work with partners and labels across the world to implement the partnership and ensure the best results. I am passionate about music, technology, and culture, and I enjoy collaborating with diverse and creative teams to deliver engaging and impactful experiences for fans and artists.
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