Derek Williams

Background

About Derek Williams

We all need the ability to take pride in our work. The impact that a sincere ‘thank you’ can have on employees is remarkable, especially when it comes directly from a customer. The WOW! Awards makes it easy for companies to improve their employee engagement: improving sales, improving employee motivation and retention rates, reducing costs and creating a culture of excellence; simply by making it easy for customers to say ‘thank you’. My mission is to raise standards of customer service around the world by catching people doing things right! With over 40 years’ experience working at the highest levels in industry with blue chip clients, and having been CEO of the Society of Consumer Affairs Professionals in Europe, I specialise in inspiring employees to achieve more for both their customers and themselves. The WOW! Awards encourage people and companies to aspire to be the best! Organisations are changing their KPIs in light of customer nominations and identifying their best performing employees more easily. The WOW! Awards provide management with key information about what really matters to their customers. And nominations are a powerful source of testimonials for marketing. I have learnt that positive feedback can be a powerful catalyst for employees to become the best they can be. Sincere recognition coming from customers, given the credibility of The WOW! Awards and their delivery by senior management, is much more motivating than reward. ‘I have been genuinely “wowed” by the reaction of our staff and patients to the introduction of the awards in our hospital. They are…providing a boost in positive feedback for our staff. I can completely recommend the WOW! Approach. The WOW! Awards keep our people motivated and reduce costs.’ Mark Devlin, CEO Medway NHS Trust