Derrick Britt

Background

About Derrick Britt

As Head of Hotel Sales for Choice Hotels Canada, I lead a national sales team committed to delivering commercial performance across business travel, leisure, group, and SMB segments. I focus on building high-impact partnerships that drive growth, enhance client outcomes, and create long-term value for our hotel portfolio. With over 20 years of hotel operations experience, I bring a hands-on, customer-focused perspective to sales leadership—translating insight into action and ensuring strategies are built to perform at the property level. I’m proud to serve on the Board of Directors for GBTA Canada, where I collaborate with industry peers to elevate the business travel sector and drive forward-looking change. At the core of my leadership philosophy is a strong belief in collaboration. I’m a committed team player who values the strengths and expertise of my peers—working cross-functionally to unlock new opportunities, support our hotel teams, and deliver exceptional service to our clients. I view success as a shared outcome, and I’m passionate about creating an environment where partnership is the norm, not the exception. What drives me most is curiosity. I’m a lifelong learner who asks tough questions, seeks diverse perspectives, and embraces change as a catalyst for improvement. Whether it’s innovating with clients, mentoring my team, or exploring new ways to optimize performance, I lead with a growth mindset and a clear focus on impact. Let’s connect and explore how we can grow together in today’s evolving hospitality business