Derrick Cho
Business Director, Partner at Cho Amaral
Based in Toronto, Canada
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Seniority
Director
Department
Other
Location
Toronto
Industry
Advertising Services
Company size
2
Contact information
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d•••••••@choamaral.com
Phone
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Background
About Derrick Cho
Ad Guy, consultant that delivers. Some highlights: As the Digital Business & Transformation Lead for Freedom Mobile, directed commercial business needs (website, eCommerce, acquisition, advertising, social media, and analytics) leading the Digital Business Plan, “Winning in Digital” providing the framework for; Website redesign, eCommerce launch, and iPhone launch, resulting in highest online traffic ever in company history, along with record-breaking sales. At FloNetwork Inc, boosted sales 587%, conceiving, planning and executing an integrated marketing communications program, parachuting them to #1 industry ranking. Took Primal’s message and unique selling proposition (USP) concept to market in a 360-degree, cross-channel strategy that generated 28 million media impressions and coverage in The New York Times.
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