Derrick Edwards

Background

About Derrick Edwards

Most businesses waste thousands on marketing that doesn’t connect. Why? Because of the hidden Communication Gap — the disconnect between who they truly are and what their customers hear. That gap is the #1 source of marketing risk. I created the Data–Imagination™ Method to solve that problem. It’s a framework that uncovers the beliefs, values, and emotional triggers behind a brand, then translates them into clear, confident marketing strategies. Instead of guessing, you get clarity — your “True North.” Through my consultancy, Let There Be, I guide business owners through the Belief Blueprint™ Audit, a premium diagnostic that identifies their brand’s strengths and weaknesses across the Four Pillars: Vision, Discipline, Passion, and Faith. The result? They stop gambling on ads and start making smarter choices with every dollar they spend. Case Study – Created Earth Excavation Created Earth’s website described what they did (excavation services), but it missed why they did it. Their deeper values — nature, sustainability, and organic growth — were nowhere to be found. We uncovered this through the Belief Blueprint™ process, and that clarity became the foundation for their new messaging. Instead of sounding like “just another contractor,” they now lead with a purpose-driven story that attracts ideal clients who share their values. My mission is simple: help thoughtful business leaders minimize marketing risk and build brands that resonate. If you’re tired of marketing that feels random, and you’re ready for clarity, let’s connect. Learn more at