Dev Gurung
General Manager - Brand Development Design at Vst Industries Limited Affiliate Of British American Tobacco
Based in Hyderabad, India
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Seniority
Manager
Department
Other
Location
Hyderabad
Industry
Consumer Goods
Company size
997
Contact information
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d•••••••@vsthyd.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Dev Gurung
30 years of creating value through Brand communication, development & design EDUCATION St. Paul’s School, Darjeeling BA (English Honours) Scottish Church, Calcutta University M.com (Business Administration) BMCC College, Pune University Post Grad Diploma Marketing & Advertising, Symbiosis, Pune WORK EXPERIENCE Enterprise Advertising, Mumbai ACCOUNT EXECUTIVE Employment period 1992 - 1993 Saatchi & Saatchi, Mumbai ASSOCIATE VICE PRESIDENT Employment period 1994 - 2008 Saatchi & Saatchi, Bangalore BRANCH HEAD - VICE PRESIDENT Employment period 2009 - 2012 VST Industries, Hyderabad GENERAL MANAGER - BRANDS Employment period 2013 - to date COMPETENCIES IN ACTION-New Product Development -Intuitive & Strategic approach to Brand Building -Creating Lovemarks: Journey beyond Brands -Consumer Strategy -Creative Development: Beyond Differentiation & Relevance ADVERTISING (21 years) KEY SECTORS: Banking, Mutual funds, FMCG, Beverages, White Goods, Petroleum, Retail, Motorcycles, Travel & tourism, Real Estate. MAJOR CLIENTS: ICICI Bank, Tata Tea, Bharat Petroleum, Unit Trust of India, TVS Motors, Playwin, Videocon, Raymonds, Chateau Indage, Cox & Kings. VST Industries Ltd (7 years) ROLES & RESPONSIBILITY -New Product Development: Conception to Launch -Development of Pack & Stick up-gradations, Solicitation Kits, Audio visuals, POPs etc BRANDS LAUNCHED (2013 – to date) Total Total Fusion Total Refresh Total Regular Editions Edition Regular Editions Berrymint Editions Fusion Editions Activemint Zaffran K&M Jordan Carter Blues Redmond Stanton Ridges Nexus Luxends
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