Dev Iyer

Background

About Dev Iyer

A marketer with 9+ years of experience leading multi-channel campaigns for tech and consulting brands across global markets. Solid track record of driving measurable business outcomes across brand, content, and product marketing.Over 9+ years, I’ve built and scaled content that didn’t just generate traffic but influenced revenue, adoption, and brand authority. Contributed 65% of the demo pipeline via organic marketing Ranked landing pages #1 in search and featured in AI overviews Increased site traffic from 87K to 158K in a quarter Boosted organic contribution to demos & leads to 65% Raised LinkedIn impressions by 70.5% and engagement by 48.5% Built a newsletter audience of 16K+ subscribers in 3 months Upped website engagement rate to 75.3%I specialize in- SaaS content strategy & content ops- Brand marketing- Video-led creative storytelling- Product content & conversion-focused UX writing- Messaging & positioning for global audiences- Founder-led marketing & thought leadership- Launching new content IPs- Community building (newsletters and event marketing)I’ve launched multi-format content ecosystems from magazines and podcasts to interactive landing pages and built platforms that generated impressions in a week.My approach to marketing is visual storytelling on the back of solid data.If you’re hiring for product / content / brand marketing roles in SaaS, let’s talk.