Devani S. Lailan

Background

About Devani S. Lailan

Performance Marketing and SEO Specialist with hands-on experience driving growth through Google Ads, SEO, and data-driven digital strategies. I specialize in turning performance data into clear insights that support acquisition, conversion, and long-term business objectives. Currently at Bank Sahabat Sampoerna, I work across performance marketing, product, and project management. My scope includes Google Ads strategy and optimization, SEO content ecosystem development, website revamp initiatives, CRM and MarTech collaboration, and performance reporting for managerial and board-level stakeholders. I regularly partner with cross-functional teams to ensure marketing execution aligns with product goals and business priorities. My professional background includes experience at Grab Indonesia and Nestlé Indonesia, where I was exposed to brand campaigns, digital marketing operations, and first-party data governance at scale. These roles strengthened my ability to think beyond channels and focus on user journey, performance efficiency, and sustainable growth. I am known for a structured, analytical approach, strong stakeholder communication, and the ability to manage initiatives end to end. I thrive in environments that value data, clarity, and execution excellence. Keywords & expertise: Performance Marketing, Google Ads, SEO, Growth Marketing, Digital Marketing Strategy, Product Marketing, CRM, MarTech, Data Analysis, Website Revamp, Project Management, Cross-functional Collaboration, Lead Generation, Conversion Optimization