Devansh Singh

Background

About Devansh Singh

I’m a marketing strategist who loves bringing creative ideas to life — from limited-edition drops that sell out in hours to campaigns that turn everyday moments into brand experiences. At Western University, I lead marketing and creative strategy for the Dellelce Family Bookstore and broader shared services. My work spans campaign launches, paid and organic media, rebranding, and content production — basically everything that connects story and strategy. I’ve had the opportunity to collaborate with brands like lululemon, Roots, Hype & Vice, and October’s Very Own, building campaigns that merge campus energy with cultural relevance. Recent highlights include the Western × OVO campaign that reached 100K+ viewers and sold out 80% of stock in three hours, a lululemon collaboration seen by 25K+ organically, and an eCommerce modernization project that integrated GA4 monetization and improved checkout UX. I’ve also led rebrands, directed photo/video shoots, and mentored student creatives. I’m excited by projects that blend creativity, analytics, and culture. If you’re passionate about that intersection too, let’s connect.