Devia Anggraeni

Background

About Devia Anggraeni

What I Do As a Product Designer with 3+ years experience, I create user-centered solutions by designing seamless and efficient UI/UX experiences. I lead the integration of multiple applications into a unified platform, ensuring consistency and usability. I collaborate closely with cross-functional teams—including product managers, developers, and marketing—to align design decisions with business goals. What I Have Done 1. Led the UI/UX design for Pegadaian, integrating 12 applications into a single platform used in outlets. Successfully revamped a product, boosting its app rating from 2.0 to 4.2 by enhancing the user experience. Developed a design system to ensure consistency in visual and interaction elements across multiple applications. Conducted UX research, usability testing, and iterative design improvements to refine user experience. Managed and coordinated design tasks among team members to ensure high-quality output without compromising efficiency. Designed five MVP features for a waste management digitalization project and facilitated design thinking workshops with partners. Redesigned a mobile banking app to improve the transaction flow and user interaction, enhancing usability and efficiency. What's My Impact Driving Digital Transformation: Led the integration of multiple applications into a single, efficient platform, improving operational workflows. Enhancing UX Metrics: My product redesign efforts significantly improved user engagement and app ratings, leading to better customer satisfaction. Optimizing Team Efficiency: Implemented a structured design system that enabled the team to work more efficiently while maintaining consistency. Recognition & Awards: Contributed to award-winning projects, including National 3rd Place for Pegadaian AKHLAK implementation and National 1st Favorite Champion for an anti-fraud video at Pegadaian. Mentoring & Knowledge Sharing: I actively mentor and serve as a jury for various UI/UX programs, helping to grow and refine Indonesia’s design talent.