Devika Singla

Background

About Devika Singla

Global Brand Manager with 5+ years of FMCG experience in both global and local roles, driving product innovation, strategic brand building, and campaign excellence. Most recently, I have led the biggest product launch in Beiersdorf’s history—from concept and claims to 360° campaign development —achieving global rollout in 49 countries and exceeding sales targets. I bring deep expertise in: New product development, brand relaunches & pipeline strategy Cross-functional collaboration across marketing, R&D, supply chain, finance and packaging Campaign development in collaboration with agencies & internal stakeholders Skincare & dermocosmetics, working with healthcare professionals and medical managers I’ve worked across Germany, Denmark, and global markets—bridging cultures, teams, and data to turn consumer insight into commercial success. Graduated from the CEMS International Management Program with a double degree from CBS and RSM, I combine analytical strength with creative thinking, a hands-on mindset, and a genuine passion for impactful brand building.