Devin Aksu

Background

About Devin Aksu

Started my journey in a creative agency — where I fell in love with the power of storytelling and communication. That passion led me to adidas, where I’ve had the chance to work across cultures, continents, and some of the biggest stages in sports. From Portland — diving deep into the heartbeat of American sports culture with football, basketball, and MLS — to now shaping global football moments, my path has always been about connecting athletes, culture, and authentic stories. Today, in Athlete Activation – Global Football, I support the planning and execution of our global football super shoots, athlete activations, and storytelling initiatives that bring our brand to life through the players who define the game. “To be successful at anything, the truth is you don't have to be special. You just have to be what most people aren't: consistent, determined and willing to work for it.”