Devin Merrill
SVP & Gm Directv Video Products at Directv
Based in Dallas, United States
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Seniority
C-Team
Department
General Business & Management
Location
Dallas
Industry
Entertainment
Company size
15K
Contact information
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d•••••••@directv.com
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Background
About Devin Merrill
High-impact Fortune 10 executive with a 20 year track record developing and executing Marketing and CX strategies that deliver profitable growth and improve customer experience. Turnaround strategist who has successfully led the launch of a 2M subscriber streaming app, reduced customer churn by 20%, and led transformation of att.com (1.2B visits/year). UCLA Anderson MBA with diversified experience across a broad set of industries (Entertainment, Pay TV, Telecom, Automotive, Financial Services, Consulting). Leverage authentic and transparent communication style to engage and mobilize organizations against high-priority business objectives. Delivered productivity gains through smart and progressive org design, comfortable taking calculated risks, reflecting the new post-COVID normal. EXECUTIVE COMPETENCIES GM/President Roles | P&L & Product Ownership | Marketing Leadership (Revenue Optimization, Acquisition Strategy, Product Launch, Go-to-Market)| CX & NPS Strategy | Business Transformation & Operations | KPI & Performance Management | Turnaround Strategy | Digital Strategy & Transformation | Business Intelligence & Analytics | Corporate Strategy & Business Development INDUSTRY VERTICALS Entertainment (Streaming, SVOD & OTT)| Telecommunications | Financial Services | Automotive | Management Consulting
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