Devina Rayonia
Senior Manager, Innovation at Ipsos In Us
Based in Vancouver, Canada
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Seniority
Manager
Department
General Business & Management
Location
Vancouver
Industry
Market Research
Company size
835
Contact information
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d•••••••@ipsos.com
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Background
About Devina Rayonia
With 7+ years of experience dedicated to Quantitative and Qualitative market research, I have honed my expertise in innovation research, leveraging consumer insights to drive strategic decisions I have managed comprehensive research projects across a broad range of industries, including Finance, Lottery & Gambling, Sports, Retail, CPG, E-commerce, Automotive, Skin and Hair Care, Media, and Pharma. My experience spans Asia-Pacific, the Middle East, the USA, and North America. End-to-end projects led and executed- Segmentation, Path to Purchase, Go to Market (GTM), Brand Health Tracking, Ad tracking, Positioning - Idea and Concept tests, Content testing, Pricing Tests, Product Testing - Usability Tests, Multivariate and A/B Tests, Eye tracking, Desirability Studies, Heuristic Evaluation, Diary and Persona Studies, Journey Mapping Tools: Qualtrics, Excel, SPSS, PowerPoint, Tableau, Canva, HubSpot, Trello My approach to work is centred around building strong partnerships and fostering teamwork to achieve shared goals, drive innovation and provide structured solutions.
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