Deviraj Prem Kumar Doddi

Background

About Deviraj Prem Kumar Doddi

With over 11 years of progressive experience in the IT industry—specializing in CRM (Salesforce) and marketing automation (Oracle Eloqua)—I bring a results-driven approach to bridging business needs with effective, scalable technical solutions. In my current role as a Business Analyst cum Functional Analyst, I have successfully led initiatives that improved campaign orchestration, streamlined data integration, and enhanced reporting capabilities. My expertise spans requirement elicitation, user story development, and stakeholder engagement, all within Agile/Scrum frameworks. I have consistently contributed to cross-functional collaboration, sprint planning, and backlog grooming to deliver high-impact business outcomes. Additionally, I possess strong technical competencies in database management, including SQL querying, data modeling, and optimizing data flows for reporting and analytics. I also hold the Oracle Eloqua CX Marketing 2024 Certified Implementation Specialist credential, which reflects my commitment to delivering effective marketing automation strategies aligned with organizational goals.