Devita Ashianti

Background

About Devita Ashianti

Hello! I'm Devi, a UX Researcher based in Berlin with 13 years of experience across various industries. I began my career in market research and have grown into a global UX expert, working in areas like research agencies, banking, ride-hailing, fintech, and food delivery apps. I’m passionate about understanding human behavior—how people think, act, and feel. My expertise helps companies transform user research into actionable strategies that improve user experiences. I specialize in turning deep insights into meaningful solutions, bridging the gap between user needs and business goals. With strong skills in negotiation, collaboration, and persuasion, I strive to make a positive impact. I also love giving back to the community through mentorship and volunteering. My ultimate goal? To make the world a little better.