Devon Cox

Background

About Devon Cox

Your conversion rate optimization strategy should be realizing at least a 40x ROI. That’s what we believe and that is the target we set for our clients whenever we start working on a new conversion optimization strategy. We do this by applying the scientific method to conversion rate testing, making sure you convert as much of your website traffic as possible. It’s why we’re trusted by SMBs to Fortune 500s, including: LKQ, Vince, Giftcards.com, JTV, & more. — TACKLING RISING AD / CUSTOMER ACQUISITION COSTS & SHRINKING MARKET SHARES With ad costs through the roof and competition increasing year-over-year, it’s the ideal time to do more with what you already have. As you already have traffic coming to you, putting a robust CRO strategy into effect can help you move the needle and ultimately give you the extra “oomph” you need to put a gap between you and your competition. OUR 1-2-3 PROCESS 1) High-impact testing + hitlist strategizing: Using a combo of tests that make sense for YOU and YOUR audience, we identify clear takeaways and optimize your website to create both quick and long-term wins. 2) Understand your users: Through in-depth research–including heat maps, user surveys, session recordings, and more–we uncover valuable insights and make data-driven decisions to maximize conversions. 3) Personalized user journeys: By understanding user preferences, devices, and channels, we help you create a customized journey that increases brand buy-in and ultimately leads to more sales. OUR CLIENTS AND PARTNERS SAY IT BEST “The Conversion Team has been a great long-term partner for JTV. They have brought new insights, helped validate our own ideas, and provided turnkey A/B testing resources. The Conversion Team’s mix of technical proficiency and dedication to client service makes them the perfect complement to our UI/UX practice.” Drew Bowman Jtv.com Director, UI/UX — “Conversion Team has been an outstanding partner. We're seeing over 100x ROI and the team is responsive and easy to work with. We're looking forward to taking our site and revenue to the next level with their assistance.” Tim Hampton Houseplans.net Architectural Floor Plans eCommerce Director — “Becky and the entire CRO team have been an invaluable asset to our team. They didn’t just help us increase conversion rates on our website. They helped solidify the scientific method in our marketing operations and showed our team how to analyze data in a new light and with greater expertise.” Aaron Ziemann Vitrazza Director of eComm and Digital Strategy