Devon Pluchino
Associate Director of Paid Media at Viator
Based in Marlborough, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Marlborough
Industry
Travel Arrangements
Company size
561
Contact information
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d•••••••@viator.com
Phone
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Background
About Devon Pluchino
2017 AdClub Rising Star award recipient Over 10 years of media experience. Currently employed as a senior media manager at CVS Health. I oversee the strategy and execution of multi-channel media campaigns supporting CVS pharmacy and omni-channel expansion efforts including women’s health campaigns and immunizations (Flu, Covid). I manage a budget of over $80M across my campaigns. I lead a team of media strategists at our external agency and partner closely with internal marketing analytics team to properly setup our campaigns in order to account for every invested media dollar.
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