Devyani Santosh

Background

About Devyani Santosh

I’m a growth-focused content professional with over 5 years of experience helping global digital brands expand audiences and drive revenue. I combine creative storytelling, data insights, and hands-on video expertise to make content that connects and converts. Video Production & Creative Leadership - Experienced video editor and supervisor for film, TV, and digital media- Oversee production quality and optimisation to maintain the highest standards- Work with creators to produce both UGC and original content that drives fast growth. Content Strategy & Optimisation - Skilled in cross-platform video distribution, optimisation, and monetisation on Facebook, Instagram, TikTok, YouTube, and Snapchat - Use analytics (Tubular, CrowdTangle, Power BI, GA, and Looker) to guide strategy, boost engagement, and scale growth. Creator Programs & Partnerships - Lead influencer collaborations and scalable revenue programs- Mentor teams and foster collaboration across creators, commercial partners, and internal stakeholders. I turn content into measurable growth, building strategies that are creative, strategic, and results-driven.