Dexter Canton

Background

About Dexter Canton

As an E-Commerce Web Analyst, I specialize in web analytics, site performance optimization, merchandising and conversion rate analysis, transforming data into actionable insights that enhance user experience and drive revenue growth. By leveraging GA4, SQL, Power BI, and A/B Testing, I help optimize digital performance across e-commerce platforms. At CNCPTS, I have: Developed end-to-end site performance reporting, identifying trends and delivering insights that optimized pricing strategies and boosted revenue. Led tracking implementation efforts, working with third party teams to define data collection requirements using analytics tools. Collaborated with UX, marketing, and development teams, resulting in an increase in user engagement through site optimization initiatives. Spearheaded a mobile app launch, driving installs and enhancing the customer journey. Beyond e-commerce analytics, I have a strong foundation in retail sales and IT process improvement. My experience as a Retail Sales Associate honed my customer engagement and merchandising skills, while my time as an IT Process Improvement Intern at UMass Memorial Medical Center strengthened my data analysis and project management expertise. With a Computer Science and Business background, I bridge the gap between technical analytics and strategic decision-making, ensuring that data translates into measurable business outcomes. I am passionate about using data storytelling, advanced analytics, and tagging strategies to optimize digital experiences and drive business growth.