Dharmender Kumar

Background

About Dharmender Kumar

What I Do I help brands tell better stories—and make sure those stories deliver results. With over 22 years in the Indian advertising and media industry, I bring a rare blend of digital intelligence and traditional media insight to every campaign. My journey spans across platforms and formats—from digital screens to radio airwaves, hoardings to hashtags—crafting brand narratives that connect emotionally, convert strategically, and inspire action. For 15 years, I was deeply embedded at Living Media India Ltd (India Today Group)—one of India’s most influential media houses—where I led numerous high-impact campaigns across television, print, digital, and outdoor media. My Expertise I specialize in Media Planning, Buying, and Integrated Campaign Execution across India’s dynamic media landscape. Key areas of strength include: Digital Marketing (Google Ads, Meta Ads, LinkedIn Ads) TV, Radio, Print & Cinema Advertising Metro, Railway & Transit Media (Auto, Cab, Bus Branding) Outdoor & OOH Media Strategy (Billboards, Unipoles, Digital Screens) SEO, PPC, Facebook & Instagram Ads Storytelling, Copywriting & Content Strategy Jingle Writing, Voiceovers & Creative Audio Production On-ground Events, BTL Activations & Brand Experiences I bring hands-on expertise in performance marketing and programmatic media, coupled with a deep operational understanding of India's offline media ecosystem. Key Achievements Led and executed 500+ campaigns for startups, SMEs, and leading brands across urban and rural India 15-year legacy at Living Media India Ltd (India Today Group) with a strong portfolio of multi-platform campaigns Established an in-house production studio to deliver end-to-end content solutions Delivered up to 5X ROI for clients via data-driven digital strategies and precise targeting Built and mentored cross-functional teams across creative, strategy, and operations My Style & Philosophy I believe storytelling is the soul of impactful advertising—and when done right, it creates lasting emotional connections. My approach fuses strategic thinking with creative depth, often drawing on my poetic sensibilities to make campaigns both powerful and personal. My mantra: Stay Positive. Stay Proactive. Whether it’s a last-minute brief or a creative deadlock, I lead with clarity, collaboration, and calm focus. Let’s Connect If you're looking for a seasoned advertising professional who can merge traditional depth with digital agility—and tell stories that feel as good as they perform—let’s start a conversation.