Dhea Amelia

Background

About Dhea Amelia

About Me As a Mathematics graduate from Universitas Padjadjaran with a strong analytical foundation, I currently work as an SFE (Sales Force Effectiveness) Analyst at AstraZeneca. I specialize in transforming data into actionable insights to support strategic decision-making and enhance commercial performance. What I Do In my role, I am responsible for territory and resource mapping, sales target setting, identifying and analyzing sales spikes, conducting market data analysis, and delivering performance dashboards using tools such as Power BI and Microsoft Excel. My work supports the field force in optimizing productivity and aligning strategies with market dynamics. Skills & Tools Sales Data Analysis & Market Insight Sales Force Effectiveness (SFE) Strategy Target Setting & Territory Mapping Power BI & Advanced Excel Cross-functional Collaboration Data Visualization & Reporting I’m passionate about leveraging data to solve business problems and continuously improve sales operations in the pharmaceutical industry.