Dhisharika Sachdeva

Background

About Dhisharika Sachdeva

Web Content Management Specialist with 9+ years of experience in digital content strategy, website publishing, and content operations. Skilled in managing website taxonomies, content workflows, and digital assets to improve organization and discoverability. Expertise in website migrations, accessibility, and content governance. Adept at collaborating with cross-functional teams to align content initiatives with business goals while optimizing workflows for efficiency and scalability. Manager, AXA XL, Toronto, Canada Feb 2023 - Present Defined strategic priorities for web content governance, taxonomy management, and personalization frameworks to enhance user engagement and business impact. Spearheaded process automation efforts, improving workflow efficiency, reducing manual effort, and enhancing scalability of content operations. Serving as the primary point of contact for stakeholder content requests, working cross-functionally to prioritize initiatives based on business impact and feasibility. Partnered with UI/UX teams to refine site architecture, improving content discoverability and navigation. Assistant Manager, AXA XL, India Jul 2020 - Jan 2023 Worked closely with technology teams to introduce enhancements to the CMS (Sitecore), advocating for new components and improved publishing efficiencies. Supported personalization initiatives by optimizing content tagging structures and integrating data-driven insights into content decision-making. Spearheaded enhancements in content taxonomy and tagging, enabling better personalization, internal search optimization, and dynamic content recommendations. Acted as a liaison between marketing, product, and technology teams to evaluate content requests, assess feasibility, and execute updates within CMS workflows. Contributed to SEO optimization efforts by implementing metadata best practices, refining content structures, and ensuring accessibility compliance (WCAG). Senior Associate, XL Catlin, India Jul 2018 - Jun 2020 Managed large-scale content migrations and CMS re-platforming projects, ensuring seamless execution and minimal business disruption during the acquisition of XL Catlin by the AXA Group to form AXA XL. Managed end-to-end web content publishing for key business areas, ensuring alignment with marketing campaigns, product launches, and regional initiatives. Conducted CMS training for junior team members and contributed to documentation of best practices for web publishing.