Di Sun
Personalized Precision Marketing Manager at Starbucks China
Based in Shanghai, China
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Seniority
Manager
Department
Other
Location
Shanghai
Industry
Retail
Company size
2.5K
Contact information
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d•••••••@starbucks.com.cn
Phone
5 credits+86 ••• •••• ••••
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Background
About Di Sun
An results-oriented CRM marketeer with 10 years’ experience in consumer / market analysis, consumer lifetime value management, membership design and deployment, business intelligence, and consumer segmentation in FMCG / retail industry. • Over 4 years’ experience to in development of CRM systems and loyalty programs. Proficient with CRM tools (esp. Salesforce Marketing Cloud) design consumer journeys and membership mechanisms to acquire new customers, grow repeat customers, and re-active lapsed customers. • Massive experience in working with big data solutions (Excel, Tableau, POWER BI) to discover opportunities in process or growth engine, as well as producing front-end automated user-friendly dashboards to provide key insights. • Strong leadership to facilitate and coordinate cross-function projects between markets, global teams, and 3rd party agencies. Having extensive knowledge of defining roadmap, growth opportunities, strategic pillars, and execution plans. • A flexible and adaptive leader coming from a mixed Chinese-Western academic background, enjoy working in a wide variety of cultures. Familiar with Western way of working while knowing the unique characteristics of Chinese philosophy in mind.
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