Diahann Benitez

Background

About Diahann Benitez

Global Marketing leader experienced in successfully building brand equity for existing and new brands via sharp consumer profiles and insight based positionings. Expert in developing omnipresent brand campaigns and identifying white spaces for innovation & geographic expansion. Financial goals delivered in various markets and categories. Previous employers include large multinationals like Nestlé Skin Health, Colgate or Logitech Skills Overview • Inspiring leadership supported by experience and technical capabilities that mobilises teams towards achieving transformative goals. • Skilled at developing value added portfolios to foster profit growth, based on unmet consumer needs. • Effective P&L management for margin and variable marketing optimisation aimed to achieve top and bottom-line objectives. • Experienced in delivering Target consumer profile, brand’s purpose & ambition and Positioning based on research and consumer insights. • Expert in developing research qualified global campaigns for omnipresent consumer communication to be executed online and offline. • Broad knowledge in developing engaging creative concepts to be executed in paid, owned and earned media based on the consumer journey priorities and identified key touch points. • Experienced in identifying creative territories affine to consumer brands based on brand’s personality traits and tone of voice. • Skilled in collaboratively and efficiently leading local or regional marketing teams (directly or in matrix organizations) while in the process of launching new products and implementing global digital strategies