Dick Maggiore

Background

About Dick Maggiore

Dick is the Chairman & CEO of Innis Maggiore, the Nation's No. 1 positioning ad agency, building strong brands in competitive markets. The full service, integrated agency had 2020 capitalized billings of $23 million. Disciplines aligned with the brand's position: Positioning Strategy Development Execution (Dramatization of the Strategy)- Marketing Research and Planning - Brand Identity Development - Complete Creative Execution (Digital/Traditional)- Complete Media and Marketing Services (Digital/Traditional)- Web, Software and Mobile App Development Dick is a noted speaker on strategic brand positioning, newspaper columnist, expert witness on branding and community philanthropist. He serves/served on national, industry and community organization boards- American Association of Advertising Agencies 4As Cleveland Council Board of Governors Chair - AultCare Health Insurance - Canton Ad Federatioin - Canton Regional Chamber of Commerce - Child Welfare League of America - FirstMerit Bank - Kent State University - NorTech - Pathway Caring for Children - Players Guild - Stark Economic Development Board - Troyer Foods - Various private company boards Jack Trout, the man who coined the term positioning, dedicated his book, In Search of the Obvious, to Dick in recognition of the inspiration he provided. Here is an eBook authored by Dick Maggiore, The CEO's number one responsibility: Identifying and Articulating Your Brand's Position. Dick is a newspaper columnist with Gannett and has served as an expert witness on branding. Competition is greater today than when Jack Trout and Al Ries coined the term, positioning. It lays out how to differentiate your product or service. The principles of positioning are summarized in this easy to digest eBook: