Dick Wechsler

Background

About Dick Wechsler

LWD, a privately owned LLC, is a full service agency with over two decades of experience developing, launching and managing campaigns that efficiently and profitably drive transactions and build brands. Our philosophy is to never sacrifice brand for response nor response for creative. Media campaigns are planned, scaled and optimized one spot, one rotation, one network at a time. No matter how strong a campaign, there is always underperforming media to renegotiate or eliminate. We have extensive experience in both BR (Brand Response) and Traditional DR (ROI focused Direct Response). Our success lies in understanding that media targeting and efficiency are the key drivers for all types of campaigns. We are CPM focused and ROI driven. We adapt to the ever-changing media landscape to ensure programs remain relevant and holistically effective. Our sole purpose is to accelerate your business growth efficiently and profitably.