Dickson Lam

Background

About Dickson Lam

Dickson has over 15 years of research experience, encompassing both qualitative and quantitative methodologies across diverse research applications and geographical regions. Since joining Truth in 2022, he has focused on strategic research in financial services and B2B sectors. This strategic approach enables him to deliver deeper and more comprehensive insights to clients through integrated qualitative research findings, industry reports, and secondary research. A thinker who truly enjoys observing and listening to people, Dickson is always ready to lead and seek intellectually-driven insights in areas such as brand positioning, concept and advertising tests, consumer/employee engagement, customer satisfaction, CX & UX, U&A, and segmentation studies. Dickson is passionate about driving innovation in research methodologies. He has a proven track record of adopting and implementing cutting-edge tools and techniques, such as AI chatbots and digital ethnography, to enhance research outcomes. His enthusiasm for innovation ensures that clients benefit from the latest advancements, leading to more accurate and actionable insights. Before joining Truth, he spent a decade at Firefly Millward Brown (then Kantar), where he established himself as an expert in brand communications and a generalist across various client sectors, including technology/electronics, FMCG (skincare, health supplements, baby milk powder, functional milk powder, baby foods, confectionery, fresh dairy products, etc.), alcohol, lifestyle & fashion, service and hospitality, banking/finance/insurance industries, and automobile.