Diego Bustos

Background

About Diego Bustos

Diego Bustos, founder and CEO of BE Mass, is a distinguished advocate for sustainability and strategic communications. Under his direction, BE Mass has risen to global prominence, serving as the official content, distribution, and media relations provider for leading sustainable sports organizations like ABB FIA Formula E and Extreme E. His innovative approach includes a comprehensive suite of services focused on strategic sustainability communications, carbon management plans, and net-zero transition guidance. At international platforms such as COP28 and the Net Zero Summit, Diego actively engages in dialogues that propel sustainable solutions in sectors ranging from sports to smart cities. His contributions are pivotal in shaping global sustainability discourse, where he frequently moderates panels and leads discussions that delve into critical issues like electromobility, technology innovation, and sustainable urban development. With over three decades of experience in media, Diego is an award-winning former Senior Anchor at CNN en Español and CNN International. His tenure at CNN was marked by contributions to news coverage that garnered Peabody and Du Pont-Columbia Awards. Renowned for his dynamic storytelling, Diego has covered global events such as the Olympic Games, football World Cups, and the Augusta Masters, interviewing global personalities like Lionel Messi, Ewan McGregor, Tiger Woods, Adriana Lima, Kobe Bryant, Roger Federer, Diego Maradona, Pele, among many others. Diego’s expertise extends to moderating events and panel discussions, where he skillfully guides conversations on sustainability, electromobility, and social impact. His proficiency in engaging diverse audiences helps highlight key issues and drive meaningful action, making him a respected figure in both environmental advocacy and media. Expertise • Strategic Communications • Storytelling • Media Relations, PR • Brand awareness • Panelist, Event Moderator, MC • Motivational speaker • On-Air Talent Training Awards Peabody Awards 2005, 2008 and 2010, and Du Pont-Columbia Award 2005 in CNN news coverage. Social Media Linkedin, X, Instagram @DiegoBustosTV