Diego Frayle
Art Director at Pointbleu
Based in Barcelona, Spain
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Seniority
Manager
Department
Advertising & Marketing
Location
Barcelona
Industry
Design Services
Company size
12
Contact information
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d•••••••@pointbleudesign.com
Phone
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Background
About Diego Frayle
Senior Designer & Art Director specialized in packaging and branding with over 15 years of experience in FMCG products, mainly in the food industry. Throughout my career, I have worked with multiple brands worldwide, which has allowed me to develop a global vision and a multicultural sensitivity essential for strategically adapt brand narratives to multiple cultural contexts. My main strength is transforming brand ideas into meaningful and relevant graphic concepts for their audience. I thoroughly analyse each brief to understand client and market needs, applying an iterative creative process that ensures each design is innovative and strategically aligned with the brand's objectives.
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