Diego G.

Background

About Diego G.

Professional Summary I am a dynamic leader with a proven track record of driving growth and innovation across Marketing, Digital, Growth, Branding, and Business Intelligence. My expertise lies in building and leading multidisciplinary teams, crafting data-driven strategies, and achieving measurable results. I have spearheaded over 25 impactful creative campaigns, transforming emerging brands into industry leaders and driving sustained business growth. From building departments from the ground up to implementing agile methodologies (Scrum-Agile), I specialize in fostering collaboration, continuous learning, and a results-oriented culture. My leadership philosophy emphasizes empowering teams to excel through innovation, strategic vision, and a commitment to excellence in execution. Core Competencies - Business Growth and Scalability: Proven expertise in building and scaling profitable startups and businesses- Data-Driven Insights: Advanced skills in using Google Analytics 4, Power BI, and Excel to optimize decision-making and performance- Strategic Marketing: Development and execution of high-impact marketing strategies aligned with business objectives- Performance Marketing: Expertise in managing performance-based campaigns using advanced algorithms and real-time optimization- Product and Market Alignment: Aligning product strategies with evolving market trends and business goals- Integrated Media Planning: Comprehensive experience in media planning and negotiations across press, radio, TV, and digital platforms. Technical Skills Specialized Knowledge API Integration, Branding, Business Intelligence, Chatbots, CMI, Conversion Optimization, Customer Experience, Data Warehousing, Marketing Strategy, ETL Processes, HTML, Machine Learning, Neural Networks, NPS Analysis, Retargeting, ROI Optimization, Scrum, SEM, SEO, SQL, Digital Transformation, and Team Management. Tools & Platforms Adobe Analytics, App Annie, Braze, ComScore, CRM Systems, Facebook Ads, Google Ads, Google Analytics 4, Google Tag Manager, Hotjar, Instagram Ads, KanbanFlow, Looker, Mailchimp, Marketo, Microsoft Dynamics CRM, Microsoft Power BI, QlikView, Salesforce, SEMRush, SimilarWeb, Slack, Splunk, Tableau, TVSquared, Twitter Ads, VBA, WEKA, WordPress, and more.