Diego Guetta

Background

About Diego Guetta

SAP experience +15 years at SAP Argentina implementing SAP solution in Banking and Insurance industries. 15 SAP go-lives implementing core Banking, Insurance and CRM solutions 6 SAP upgrades: 4 core Banking + 1 CRM Previous to SAP - 14 years in Banking IT area. Company: HSBC Role: Project Leader Tasks: Project mgmt. Design and project implementation. Manage of scope and tracing meeting with key users. Project: Customer Database Integration, Integration of both (BNL & HSBC) Customer Databases to achieve a unique Database (I leave the projetc on-going). Company: Banca Nazionale del Lavoro Role: Project Leader Tasks: Project management. Design and project implementation. Project: Institutional project of Customer Relationship Management. General design of CRM processes. Online & Real time Core Banking Integration, Siebel CRM - Altamira core Banking. Implementation of marketing and sales process, for platform, call center place and telemarketer place. Model of campaign generation and result analysis. Design of the customer services process & Account Origination. Design of the process for continues improvement of marketing campaigns. Project: automation of information to Argentinean Central Bank Design development and deployment of Automated Report Processing to provide all teh information required by Argentinean Central Bank (BCRA). Project: Normalization & Data Cleansing. Design, development and Implementation of-Customer Identification Data Cleansing: to avoid observations from Central Bank and follow normative about money laundering prevention-Customer Addresses & Phones Normalization: to ensure the correct package delivery to customers and delivery processes improvement. Project: Internal rate of transference Design, development and implementation of system that offer the rates of reference for active operations and term deposit, according to product, amount, term and currency of the operation.