Diego L. Naranjo
VP of Digital Media at Wow Mktg
Based in United States
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Seniority
Vp
Department
Information Technology
Location
United States
Industry
Advertising Services
Company size
80
Contact information
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d•••••••@wowmktg.com
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Background
About Diego L. Naranjo
Performance-driven Marketing Executive with 25+ years of experience architecting high-scale digital media ecosystems for global brand powerhouses (Disney, GM, CVS Health). A "player-coach" leader expert in building digital departments from the ground up, scaling $50M+ media budgets, and pioneering integrated attribution models. Proven track record in transforming complex data into actionable storytelling that drives double-digit ROI/ROAS growth across Healthcare, Luxury Automotive, and Travel/Tourism.CORE COMPETENCIESOmnichannel Strategy: Programmatic (DSP/SSP), Paid Social, CTV/OTT, SEM, & Influencer Marketing.Data & Analytics: Attribution.Operational Excellence: P&L Management ($10M–$50M+), Department Architecture, & Vendor Negotiation.Growth Leadership: New Business Development, Cross-functional Team Scaling (15+ members).Google AI and Adwords Certified
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