Diego Lifonti

Background

About Diego Lifonti

I have been working in the communication industry for more than 30 years, with an international corporate approach since the very beginning, back in 1985. The core of my experience, detailed below, was basically a three-step journey: 8 years as Managing Director at Burson Marsteller Italy, 3 years as head of Group corporate communication at Banca Monte dei Paschi di Siena during Professor Fabrizi Chairmanship and eventually the establishment of my own firm, Lifonti & Company, and thereafter its group of sister companies, The Story Group - Born to tell your story During the first two steps I capitalized the managing skills, the relations with the media community and the business competence that allowed me to successfully make the third and most important step. More than 15 years past, I am running a healthy group of companies active in traditional and digital PR, corporate/consumer branding and Videostrategy (R), and sharing with my team the pride of a reputation of independency and professionalism that our clients reward us with. Our Group, boasting Lifonti & Company, Cabiria BrandUniverse and Social Content Factory, is named The Story Group - Born to tell your story. I’m particularly proud of my team and believe that I was especially lucky that I encountered just the right persons at the right time in my entrepreneurial adventure.