Diego Martin

Background

About Diego Martin

As a results-driven Latam Media Manager with extensive experience in leading marketing campaigns and driving performance across multiple platforms, I have a proven track record of achieving significant improvements in marketing funnel efficiencies and budget optimization. With a keen eye for detail and a strategic mindset, I have successfully implemented best practices and collaborated with cross-functional teams to deliver exceptional results in challenging environments. At HUAWEI – Latin America Device Marketing (CBG), I have been instrumental in developing and executing regional media plans for product launches, resulting in a 78% increase in results while reducing costs by 43% for a campaign in Chile. I have also provided support to E-commerce teams in the region to drive performance and have effectively coordinated with HQ and media vendors on critical issues, such as transitions from IOS 14 changes and compliance with MX New Law. As a Social Media Specialist at PHD Media, I have successfully planned and executed paid social media campaigns for renowned brands such as SEAT, AUDI, PORSCHE, VW, and CUPRA, resulting in a 25% increase in reach and a 47% increase in clicks compared to the previous year. I have consistently achieved efficient KPI costs through continuous optimization of audiences, auctions, and objectives, resulting in a 4% reduction in CPC compared to the previous year. I have also excelled in budget management and reporting, providing insights and recommendations to drive better campaign performance. Prior to this, as a Digital Project Leader at Henkel - Consumer Adhesives (ACG), I played a key role in the redesign of brand websites and implementation of SEO strategies, resulting in a 19% reduction in bounce rate. I have successfully planned and managed campaigns, surpassing initial KPIs by 20%, and have optimized Amazon channels for increased brand awareness and sales, resulting in a 110% YoY growth in shipped units. My expertise in B2C and B2B strategies has helped me develop and execute successful marketing initiatives. With a strong ability to drive projects, collaborate with cross-functional teams, and deliver exceptional results, I am committed to achieving excellence in media management and digital marketing. My analytical skills, strategic mindset, and passion for driving performance make me a valuable asset to any organization.