Diego Rufener

Background

About Diego Rufener

With over +8 years of experience in B2B marketing and commercial growth, I’ve focused my career on helping fintech and technology companies scale from early stages into global players.At Akua, I lead marketing strategy to drive growth across Latin America, positioning the company as the new AI-native Operating System for Payments. My role connects commercial strategy with real market needs, enabling sales, product, and marketing to move in sync and accelerate adoption.Previously, I was part of dLocal’s journey from 40 people to unicorn and IPO on Nasdaq, where I built and scaled B2B marketing operations from the ground up — spanning CRM, automation, demand generation, and sales enablement — to support hypergrowth in the fintech space.What I’ve Learned:In B2B and fintech, growth comes from aligning marketing, sales, and product to solve real customer pain points.Early-stage success requires scalable systems and commercial clarity, combining data-driven insights with bold, creative positioning.What I Focus On:B2B Demand Generation & ABM – Campaigns and strategies that convert high-value accounts into long-term clients.Commercial Growth – Supporting pipeline, accelerating deal cycles, and partnering closely with sales teams.Scalable Marketing Systems – Building automation and analytics frameworks (HubSpot, GA4, Amplitude, PowerBI).Go-to-Market Execution – Launching and scaling fintech products across multiple markets.What Drives MeI thrive in early-stage and high-growth B2B fintech environments where marketing is more than brand awareness — it’s a strategic growth lever. My motivation comes from building from scratch, shaping direction, and driving results that last.