Dina Basic Gawad

Background

About Dina Basic Gawad

With over 18 years of experience across luxury brands, startups in D2C, trade and e-commerce, I bring a broad and dynamic skill set that spans brand and marketing strategy, product management, digital marketing and e-commerce.As a Brand and Marketing Strategist, I have successfully managed product lines, led international campaigns with top agencies, and coordinated cross-functional product launches—working with substantial budgets and diverse teams. Experienced in managing multi-million-dollar regional operations and delivering global brand and digital strategies for luxury and FMCG brands such as Jaeger-LeCoultre, Bulgari, and Tag Heuer, driving growth, profitability, and operational efficiency.As an entrepreneur and business founder, I built and scaled my own business, opening four retail stores and mastering Shopify and digital marketing, which helped generate over CHF 1 million in annual e-commerce revenue. This hands-on experience, alongside my training at London Business School, enabled me to build and lead a marketing team of 4 and later collaborate with agencies to drive further growth.Since selling my company and while relocating in the UK, I’ve launched a consulting agency, where I’ve helped brands define their brand strategy, manage their marketing roadmap, and build e-commerce platforms with the right customer acquisition tools. I’ve guided- over 10 ventures in shaping their brand and marketing strategies- supported product launches with creative online and offline campaigns- managed SEO, paid ad campaigns, CRM and emailing (Klaviyo expert) for 8 Luxury and CG brands- launched 15 Shopify websitesWhat drives me most is elevating a brand through innovative marketing that delivers tangible conversions. I thrive in cross-functional collaboration with internal teams and creative agencies, combining strategy and creativity to achieve impactful results. Fluent in five languages.Currently, after 10 months in the UK, I’m ready and eager for my next challenge. I want to join a company focused on creative and innovative marketing where I can collaborate with an inspiring team. Full UK working rights.Expertise- Forecasting, budget planning- Brand Marketing- 360 marketing activation- Product Marketing- Performance Marketing - Customer acquisition and growth marketing- Retail and Merchandising Strategy- E-commerce- Team leadership, coaching and development- SEO, SEM and paid social- Customer Experience- Loyalty, CRM, Email marketing- Channel Content Strategy- Event and trade marketing- Project Management