Dinkar Varma

Background

About Dinkar Varma

I'm a senior B2B partnerships, sales, and marketing leader with over 15 years of experience in the enterprise software industry, specializing in SaaS and SAP ecosystems. I've built and led global partner programs, managed alliances, and executed go-to-market strategies that consistently generated measurable growth in pipeline, revenue, and brand visibility. With deep expertise across partnership management, channel sales, digital marketing, and enterprise SaaS content strategy, I've worked with leading global software vendors, ISVs, and consulting partners to drive joint value creation. My experience spans both large-scale enterprise environments (SAP) and high-growth SaaS companies (Prospecta), where I excelled at scaling partner ecosystems, executing global campaigns, and developing thought leadership content. I've been recognized for my strong presentation and relationship-building skills. I thrive at the intersection of technology, marketing, and partnerships, enabling long-term growth for both companies and partners. My expertise spans the SAP landscape from SAP Business Suite, SAP S/4HANA Cloud, and SAP BTP to SAP AI Agentic industry solutions. As well as high-growth SaaS platforms like Prospecta’s MDO and its AI offerings as well. I’m passionate about enabling long-term, high-impact partnerships that combine technology, marketing, and execution to deliver measurable success for both software vendors and their partners.