Dinu Cheptea

Background

About Dinu Cheptea

I’m a results-driven and resourceful PPC Specialist with over a decade of experience in managing and optimizing paid media campaigns across a wide range of platforms including Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, Yandex, and programmatic networks. My daily focus is on improving key performance indicators such as CTR, Cost per Conversion, ROAS, ROI, and achieving lead/sales targets — always with an eye on delivering the highest performance at the lowest possible cost. I’m passionate about using data to guide strategy, identifying high-converting audiences, and continuously testing & refining campaign elements to maximize results. Whether it's eCommerce, lead generation, or brand visibility, I bring a deep understanding of both the technical and strategic sides of paid advertising.