Diptendu Chakraborty

Background

About Diptendu Chakraborty

Consumer Market Insights professional with 11 years of Sales and Marketing experience with Colgate Palmolive India Ltd. and More Retail Ltd.[erstwhile Aditya Birla Retail Ltd.]. Leading the Retail Measurement and Insight for a set of top global FMCG brands. Managing end to end coordination for market insights with a team of seasoned market research experts. Worked across the field of General Trade Channel Sales Management [Urban and Rural], Trade Marketing, Modern Trade Retail Category Management [Food & Non-food] with proven success. In my previous role as a National Category Manager with More, I've managed the Tea & Coffee, Baby Care & Feminine Hygiene portfolios for 600+ stores of Hyper and Supermarket networks with P&L responsibility. Successfully driven and turned around the business. With Colgate, led the sales function for rural and urban Bihar and Kolkata metro. Driven numerous customer marketing initiatives such as Go-to-Market drive for Colgate Active Salt Neem launch, Hello Colgate- a mobile app based trade engagement model for the retailers. Won the Annual Chairman's You Can Make A Difference award in 2015 and VP Roll of Honour in 2012. Key skills- Consumer Market Insights Go-to-Market planning Customer Marketing Channel Management Buying and Merchandising Direct Sales and Distribution Negotiation Team building and mentoring Enlisted freelance photographer with iStock by Getty Image. Participant artist [painter] in Mumbai Art Fair 2019.