Dirk Buttke
Lead Analyst Media Efficiency Germany at Henkel
Based in Cologne, Germany
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Seniority
Manager
Department
Other
Location
Cologne
Industry
Manufacturing
Company size
41K
Contact information
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d•••••••@henkel.com
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Background
About Dirk Buttke
I am Lead Analyst Media Efficiency Germany at Henkel Germany and PhD Student at the Chair in Marketing Science and Analytics at the University of Cologne. I'm enthusiastic about econometric market response modeling using time series and panel data and related data driven work. My research focuses on advertising effectiveness, especially on the effectiveness of individual media vehicles. Therefore I use both frequentist and Bayesian methods. My motivation is to uncover structures in complex data sets, to identify relationships between these data and make use of the results to answer relevant marketing questions. Stay connected if you're up for an interesting discussion on these topics!
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