Dirkjan Brummelman

Background

About Dirkjan Brummelman

I work with impact-driven scale-ups at the moment where what they’ve built no longer fits the space they’re placed in.Organizations that are doing meaningful work —in health, food, biotech, AI, energy —but feel misread, mispositioned, or grouped with the wrong alternatives.Together, we design the category they actually belong in.That starts with category strategy:getting radically clear on the real problem you exist to solve,the outdated thinking holding your market back,and the future you believe should replace it.From there, we translate that clarity into brand design —a visual and verbal identity that makes your position feel obvious,coherent,and hard to ignore.And finally, we help you bring that category into the world —aligning your team, story, and market signalsso the right people recognize you faster and rally around you.With 25+ years of experience in strategy and design, I guide founders and leadership teams through moments of repositioning and growth — helping them move from being one of many to being clearly understood on their own terms.At Cheerleader Agency, category design is the work.Brand design and launch are how it becomes real.If you’re not just rebranding, but redefining the space you play in, you’re in the right place.Define the category.Become inevitable.