Disha Goswami

Background

About Disha Goswami

After 7+ years of turning marketing challenges into success stories, I've learned that the best campaigns happen when you mix tech-savvy thinking with creative marketing magic. I'm that marketing professional who gets equally excited about campaign analytics and creative storytelling. My Marketing Philosophy:"Great marketing is where creativity meets data." After 7 years in the field, I've learned that the best campaigns not only look beautiful but also drive real results. What I Bring to the Table: Campaign Performance: • Orchestrating multi-channel marketing campaigns from concept to execution • Managing monthly social media ad spending with 10% ROI • Driving a 10% increase in lead generation through strategic content initiatives Content & Digital Excellence: • Developing comprehensive content strategies across all digital touchpoints • Managing end-to-end trade show communications and event marketing • Creating automated nurturing campaigns with 15% engagement rates Technical Toolkit: Marketing Automation: HubSpot, Marketo, Pardot Social Media: Hootsuite, Sprout Social, Meta Business Suite Analytics: Google Analytics, Social Media Insights SEO Mastery: Technical SEO, On-page optimization, Content strategy, Keyword research Paid Search: Google Ads campaign management, PPC optimization, Search & Display networks CMS: WordPress, Drupal, Optimizely, Adobe Experience Manager Project Management: Asana, Monday.com, Jira Front-End: HTML5, CSS3, JavaScript (Because sometimes you need to roll up your sleeves and fix that landing page yourself!) Back-End: PHP, Java (Making those marketing automations work like magic) Integration Expertise: Bridging marketing tools with technical platforms What Makes Me Different: I'm not a typical marketing manager. My tech background (Master's in IT from CQU Australia!) combined with 7+ years of marketing experience means I can speak both creative and technical languages. Need to talk to developers? I've got you. Need to present to executives? No problem. Need to brainstorm with creatives? That's my jam! Education: • Master's in Information Technology - Central Queensland University, Brisbane, Australia • Bachelor's in Computer Engineering - Indian University of Engineering