Divya Bhardwaj

Background

About Divya Bhardwaj

I lead Apparel Marketing at Amazon India, shaping the way customers discover and engage with fashion on one of the country’s largest e-commerce platforms. My role focuses on building data-driven marketing strategies, optimizing selection visibility, and crafting compelling brand narratives to drive customer engagement and category growth. With a deep understanding of fashion trends, consumer behavior, and digital marketing, I collaborate cross-functionally to launch impactful campaigns, enhance product discoverability, and strengthen partnerships with brands. My approach combines insight-led decision-making with creative storytelling to position Amazon as a go-to fashion destination. What I Do: Drive strategic marketing initiatives that fuel growth and customer acquisition. Leverage data and insights to optimize selection, pricing, and promotions. Enhance content and storytelling to improve product discoverability and conversion. Lead brand collaborations and exclusive launches to differentiate Amazon’s fashion offering. Passionate about fashion, e-commerce, and digital innovation, I am constantly exploring new ways to elevate the online shopping experience. Open to conversations on fashion marketing, consumer trends, and industry collaborations—let’s connect!