Divya Rathi

Background

About Divya Rathi

With over eight years of experience in direct marketing strategy and automation, I specialize in planning, deploying, and optimizing automated media campaigns that enhance customer engagement. As Lifecycle Automation Manager at Qatar Airways, I am dedicated to leveraging data-driven insights and innovative solutions to align with the company’s mission of delivering exceptional customer experiences. Passionate about developing seamless communication strategies, I thrive in collaborative environments that prioritize growth and customer satisfaction. At Qatar Airways, I lead efforts to analyze communication landscapes and identify automation opportunities. By collaborating with business owners and utilizing tools such as Oracle Responsys, our team successfully enhances campaign efficiency and customer touchpoints. My expertise in test planning, quality assurance, and manual execution ensures that every campaign aligns with business objectives and delivers measurable results.