Dmitri Epelbaum

Background

About Dmitri Epelbaum

Strategic and results-driven commercial leader with 11+ years of experience scaling brands, evolving product portfolios, and leading high-performing teams across Europe. At Procter & Gamble, I’ve led businesses from $100M to $2B+—shaping go-to-market strategies, unlocking digital growth, and driving consistent impact across mature and fast-changing markets. My expertise spans eCommerce, category strategy, go to market, negotiation, portfolio leadership, and complex stakeholder management across multiple countries. I have lived, worked and studied in 7 countries—developing strong intercultural fluency and a global mindset. From the age of 13, I worked in industries ranging from education to manufacturing and catering, building a strong work ethic and an early appreciation for resilience, adaptability, and service. I’m passionate about insight-led execution and about coaching others to thrive in fast-paced, high-stakes environments. Recognized as “People Manager of the Year” and recipient of the P&G CEO Award, I lead with empathy, strategic clarity, and a bias for action.