Dmitry Khrol

Background

About Dmitry Khrol

My personal motto: “Never give up, even if all the odds are against you. Smile regardless and keep going. It will get better if you do.” In CRISIS COMMUNICATIONS that mindset is critical to knowing how to prioritize and develop strategies that protect, manage and restore a company’s reputation. I have led numerous global crisis communication strategies to successful outcomes for Fortune 100 & 500 companies in the FMCG and aviation sectors. Seeing the company emerge a winner due to my team’s communications strategy after a crisis is incredibly rewarding. mitryj@gmail.com SIMPLIFYING THE COMPLEX Simple stories stick. The challenge is creating simple stories working in highly technical fields. I excel at understanding complex subject matter and transforming them into stories that resonate with the public, growing their confidence in company products. Born and raised outside the United States, speaking four languages and having worked around the world with culturally diverse teams, I understand cultural differences and skillfully tailor messages to target audiences with different mentalities. Additionally, I have architected numerous communications strategies including executive, employee, internal and external communications that aligned seamlessly with the company’s complex business strategies. HIGHLIGHTS With zero budget, I established an influencer network in the luxury and ultra-high-net-worth sector and garnered exceptional coverage in Forbes, Maxim, BBC and the Robb Report. The publicity triggered an increase of inquiries from the ultra-high-net-worth customers. Planned elaborate, international PR events featuring top government leaders (Clinton and Biden), coordinating with their press corps to highlight the launch of new deals, joint ventures and international partnerships. Developed #FlytheDream 787 campaign and partnered with 12 airlines and influencers from nine countries including New Zealand, Poland and Jordan to support 787’s return to service. Campaign generated positive stories and high social media engagement. RELATIONSHIPS I like people. Naturally affable, I connect with people genuinely. This has been critical in the development of my deep network of media contacts and influencers. It has benefited me as well in shoring up relationships with customers, suppliers and my teams. I focus on and invest in people. I’m always interested in discussing communication strategies, leading others to success and leveraging relationships to enhance the company’s reputation.