Doaa Afifi

Background

About Doaa Afifi

I'm a Head of Digital Marketing and PR at Dubai Quality Group. I hold a Certified Professional Marketing and Digital Marketing Diploma from CIM and a Project Management—PMP certification. With 20 years of marketing and digital marketing experience, I specialize in crafting data-driven, impactful marketing strategies that deliver measurable results by leveraging digital transformation technology, crisis management, revamped trends, and a deep understanding of the marketing field, with a commitment to provide my stakeholders with professional value, quality, and innovative excellence, helping their businesses achieve sustainable growth and market leadership. I have successfully managed and executed over 100 impactful marketing, digital marketing, and PR campaigns. These campaigns have played a key role in rebranding organizations, increasing brand awareness, improving SEO rankings, and driving leads, sponsorships, participation, and extensive media coverage. My expertise includes Marketing Strategy and Communications, Social Media Management, Website Development and Content Creation, Email Marketing and SEO, PPC Campaigns and Customer Acquisition, Google Analytics and Campaign Optimization, and Business Development.