Don Bearden

Background

About Don Bearden

My "About" starts with a self-description derived from a recent meeting where we were asked to characterizer our careers in a word or phrase. In a too brief moment, I came up with "Swiss Army Knife". As is the habit with most users on LinkedIn, I could list all the skills and experience accumulated along the way. However, I'd rather share the things I enjoyed most as I was able to successfully learn, adapt and grow by taking on new roles with different challenges during my journey. As a leader a. Helping 4 of my reps win President’s Club for the first time and helping my best rep/field trainer get promoted to a Regional Sales Manager role. b. Building 3 different teams where each team improved the regional ranking over 8 years @ Teva. c. Being asked to be on numerous projects from Incentive comp to targeting to data analytics to future leader mentoring. d. Rolling up my sleeves and doing things differently like 1) Identifying key accounts in my region to develop relationships with key providers to help my rep's efforts. 2) Working closely with Market Access to identify pull-though opportunities with key payer-connected providers to boost sales. 3) Worked in a pseudo-reimbursement manager functionality to improve seamless buy and bill pull-through for key accounts. In operations and market research a. Developing and executing a sales force messaging project that brought awareness to the different degrees of disconnect in expected field messaging and real field messaging. Core messaging vs. Features and Benefits selling. b. Developing and providing analytics that helped sales and marketing leaders make critical decisions in leading their sales teams such as 1) Characterizing the "Snow-Bird phenomenon in Florida that affected resource allocation. 2) inheriting and enhancing a forward-looking forecasting tool that accurately forecasted territory and district incentive achievement As a Sales Rep a. Taking market share away from competitors to grow my business. b. Learning disease information from a lot of smart HCP’s that I in turn used to sell them on my product. c. Successfully selling in different therapeutic categories like Neuro, Pulm, Allergy, ENT, Cardiology, d. Being part of district/regional sales teams. There’s a lot more to my journey than I could list in this “About” section. My hope is I’ve provided enough information that spurs you to want to know about how I did all or part of what I've listed above. I can be reached at dgbearden1@gmail.com or